CoinSwitch
Financial and crypto topics can feel intimidating because of complicated terminology.
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CoinSwitch
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The Challenge
Financial and crypto topics can feel intimidating because of complicated terminology.
The Idea
Take a complex financial conversation and translate it into a simpler social-first narrative.
The Execution
HOW WE MADE IT WORK.
Complex Topic
Consumer Question
Simple Explanation
Creative Content
Distribution
The campaign focused on reducing the distance between a complicated category and an everyday social audience.
Campaign in the wild
The Takeaway
If the audience needs a dictionary to understand the content, the content needs work.
“Felt like a friend explaining charts, not an exchange selling them.”
Marketing Team, CoinSwitch
More work
SEE WHAT ELSE WE SHIPPED.
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