Amazon Prime
Communicate the value of Prime without turning the content into a list of features.
Outdoor + Social
Format
Comedy Series
Genre
July 0
Release
Prime Video
Platform
The Challenge
Communicate the value of Prime without turning the content into a list of features.
The Idea
We approached Prime through everyday consumer behaviour — focusing on the moments where the service becomes useful in real life.
The Execution
HOW WE MADE IT WORK.
Consumer Moment
Prime Benefit
Relatable Content
Social Distribution
The focus was on making the benefit instantly understandable rather than over-explaining the product.
Campaign in the wild
The Takeaway
People don’t remember features. They remember how a product fits into their life.
“It read like a meme first and an ad second, which is exactly why people shared it.”
Creative Team, SocialBug Media