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AI × Social StorytellingLatent Force AI

Latent Force AI

AI products can quickly become difficult to communicate when the messaging gets buried under technical language.

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Latent Force AI campaign cover

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Technical

Audience

The Challenge

AI products can quickly become difficult to communicate when the messaging gets buried under technical language.

The Idea

Turn the technology story into something the audience could understand without needing a technical background.

The Execution

HOW WE MADE IT WORK.

01

Technology Insight

02

Simplified Narrative

03

Creative Content

04

Social Distribution

The communication focused on the human relevance of AI, rather than simply talking about the technology itself.

Campaign in the wild

Latent Force AI campaign engagement

AI engineers and founders debating Latent Force in the comments, unprompted.

The Takeaway

Complex technology deserves simple storytelling.

“The comments were engineers arguing about the product. That's the win.”

Founding Team, LatentForce