boAt Trimmer
Make a grooming product feel like part of everyday culture rather than another product advertisement.
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boAt Lifestyle
Platform
The Challenge
Make a grooming product feel like part of everyday culture rather than another product advertisement.
The Idea
Start with the grooming behaviour people already recognise and build the product into that moment.
The Execution
HOW WE MADE IT WORK.
Everyday Grooming Insight
Relatable Situation
Product Introduction
Social Content
Distribution
The communication kept the product at the centre while making the context feel native to social media.
Campaign in the wild
The Takeaway
A product becomes more memorable when people recognise themselves in the situation.
“It stood out on the shelf and on the feed.”
Brand Team, boAt Lifestyle