All work
Pet Parents × Emotional Storytelling
Supertails
Talk about pet care without making the communication feel like a conventional pet-care advertisement.
The Challenge
Talk about pet care without making the communication feel like a conventional pet-care advertisement.
The Idea
We approached the category through the relationship between pets and their humans.
The Execution
HOW WE MADE IT WORK.
01
Pet-Parent Insight
02
Emotional Moment
03
Relatable Story
04
Brand Integration
05
Social Distribution
The narrative focused on the everyday emotional connection that makes people see pets as family.
Campaign in the wild
The Takeaway
When the audience feels the story before they notice the brand, the communication becomes more natural.