HK Vitals
Health communication can easily become clinical, repetitive or overly promotional.
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HK Vitals
Platform
The Challenge
Health communication can easily become clinical, repetitive or overly promotional.
The Idea
Start with everyday wellness concerns that people already think about and turn them into accessible social content.
The Execution
HOW WE MADE IT WORK.
Consumer Concern
Relatable Insight
Simple Explanation
Product Integration
Social Distribution
The approach made the communication feel closer to an everyday conversation than a traditional health advertisement.
Campaign in the wild
The Takeaway
Make health information easier to understand, easier to relate to and easier to remember.
“It finally looked like something people would actually want on their table.”
Brand Team, HK Vitals