Flipkart
Make a functional product like a gift card feel relevant and relatable.
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The Challenge
Make a functional product like a gift card feel relevant and relatable.
The Idea
We centred the communication around one very real gifting problem:
“What do I gift someone who already has everything?”
The Execution
HOW WE MADE IT WORK.
Instead of making the communication product-heavy, the campaign started with the consumer problem and naturally introduced the gift card as the solution.
Campaign flow
Gifting Problem
Relatable Situation
Gift Card
Social Communication
Distribution
Campaign in the wild
Real LinkedIn posts from HR and marketing voices, reacting to #FlipkartGiftCards.
The Takeaway
Sometimes the best product story starts with the problem, not the product.
“Scale without losing the human voice, that was the whole brief, and they landed it.”
Brand Marketing, Flipkart